About us
是以 Novpuzzle
观世界，归本心，成其是
Explore the World · Return to the Inner Self · Become Who You Truly Are
超越统一与多样性
Beyond Unity and Diversity
一、我们的名字：一场始于思辨的旅程
I. Our Name: A Journey Born from Reflection
「是以」，源自东方智慧中“由是观之，以此为本”的哲思。
“Shì Yǐ” originates from Eastern wisdom, expressing the philosophy of observing through insight and taking essence as the foundation.
它代表一种清醒的洞察力——在纷繁现象中看见本质，并始终将人的真实需求与生活本真作为一切的基点。
It represents an awakened awareness — the ability to perceive the essence beneath complexity, while placing authentic human needs and the true nature of life at the heart of everything we create.
Novpuzzle，是这一哲思在现代世界中的表达。
Novpuzzle is the contemporary expression of this philosophy in a global language.
Nov，源自拉丁词根 “Novus”，意为本源性的革新。
“Nov” comes from the Latin root “Novus,” meaning original renewal and transformation.
它指向我们“归本心，成其是”的核心主张——真正的创新，不只是改变外在，而是向内回归，唤醒事物与生命内在的本真。
It reflects our belief that true innovation is not merely external change, but an inward return — awakening the original essence within things and life itself.
Puzzle，是拼图，也是未完成的探索。
“Puzzle” represents a puzzle — a symbol of exploration, discovery, and an ever-evolving journey.
每一块拼图都承载意义，每一次连接都让生命图景更加完整。
Every piece carries meaning, and every connection reveals a more complete picture of life.
品牌标志中的“11”意象，如同双柱并立的桥梁。
The “11” symbol within our identity resembles two pillars standing together as a bridge.
一端通往外部世界的无限丰富——多样性（Diversity）。
One pillar reaches outward toward the infinite richness of the world — Diversity.
一端通往内心宇宙的深邃真实——统一性（Unity）。
The other leads inward toward the profound authenticity of the inner self — Unity.
Novpuzzle，正是连接这两种探索的枢纽。
Novpuzzle exists as the bridge between these two journeys.
在探索世界与回归自我之间，我们寻找生命真正的平衡。
Between discovering the world and returning to ourselves, we seek the true balance of life.
二、我们的主张：超越二分，抵达完整
II. Our Philosophy: Beyond Duality, Toward Wholeness
我们相信，丰盛的生命状态，无需在“统一”与“多样”之间选择。
We believe that a fulfilled life does not require choosing between Unity and Diversity.
真正的完整，来自超越二者的对立，在变化与和谐之间找到平衡。
True wholeness emerges when we move beyond their opposition and discover harmony between change and balance.
这是一场向外探索、向内回归的生命修行。
It is a journey of exploring outward while returning inward.
观世界 —— 以开放之心，拥抱寰宇的丰饶与可能。
Explore the World — Embrace the richness and possibilities of the universe with an open heart.
归本心 —— 以清明之智，照见身心的真实与根本。
Return to the Inner Self — Rediscover the truth and foundation of body and mind through clarity and wisdom.
成其是 —— 以自主之力，成为恰如其分、完整自在的自己。
Become Who You Truly Are — With inner strength, embody an authentic, balanced, and complete self.
这三部曲，正是“超越统一与多样性”的实践哲学。
Together, these three principles form the living philosophy of “Beyond Unity and Diversity.”
三、我们的拼图：来自东方的健康本真
III. Our Life Puzzle: Authentic Wellness Inspired by the East
我们环球寻觅，最终锚定于东方智慧与自然馈赠。
Through our exploration across the world, we ultimately found our foundation in Eastern wisdom and the gifts of nature.
每一件产品，都是我们为您凝炼的一块“生活拼图”。
Each product is a carefully crafted piece of life’s puzzle.
它们承载自然的力量、时间的沉淀与东方生活美学的智慧。
Each carries the power of nature, the essence of time, and the wisdom of Eastern living.
愿它们成为您在“观世界”与“归本心”之间探索平衡的伴侣。
May they accompany you in discovering balance between exploring the world and returning to your inner self.
自然风物 · 本真之味
Natural Treasures · The Essence of Nature
以味蕾漫游山海，感受天地之间的馈赠。
A journey through mountains and seas, experienced through the senses of taste.
从云南的古树茶园，到张家界的云雾山林，我们追寻每一片土地独有的生命印记。
From the ancient tea forests of Yunnan to the mist-covered mountains of Zhangjiajie, we discover the unique stories carried by each landscape.
不同风土的馈赠，被凝练为可品、可感、可珍藏的自然篇章。
The gifts of diverse landscapes are transformed into authentic experiences of taste, aroma, and memory.
云南古树普洱，历经岁月沉淀，展现深厚醇和的东方茶韵。
Aged Tree Pu’er Tea from Yunnan reveals the depth and richness shaped by time and tradition.
清雅白茶，以自然之姿，呈现柔和纯净的茶香。
Delicate White Tea preserves a gentle purity and an elegant natural fragrance.
温暖晒红，以阳光赋予茶叶独特的甜润与温度。
Sun-Dried Red Tea carries the warmth of sunlight, offering a naturally mellow sweetness.
张家界藤茶，源自云雾山林，拥有独特风土孕育的清润回甘。
Zhangjiajie Vine Tea, nurtured by mist-covered mountains, offers a distinctive freshness with a naturally sweet finish.
云南咖啡，以高原阳光与土地滋养，呈现明亮而丰富的风味。
Yunnan Coffee, cultivated by highland sunlight and fertile soil, reveals a bright and expressive character.
每一款风物，皆记录着土地、气候、工艺与时间共同书写的故事。
Every creation preserves a story written by land, climate, craftsmanship, and time.
a.食养智慧 · 身心同安
Food Wellness Wisdom · Harmony of Body and Mind
东方相信，食物不仅滋养身体，也连接人与自然。
Eastern wisdom believes that food nourishes not only the body, but also the connection between people and nature.
药食同源火锅底料，融合传统食养理念与现代生活方式。
Our Herbal Wellness Hot Pot Base combines traditional food wellness philosophy with contemporary living.
甄选天然食材，融汇草本智慧，让古老养护之道融入日常饮食。
Carefully selected natural ingredients transform traditional herbal wisdom into everyday nourishment.
围炉相聚之间，感受食物带来的温暖、分享与滋养。
Around the table, it creates moments of warmth, connection, and nourishment.
一料多用，既可作为火锅汤底，也可成为日常料理中的秘制调味。
A versatile creation that works beautifully as a hot pot base or a signature seasoning for everyday dishes.
b.随身美物 · 安顿日常
Everyday Essentials · Moments of Calm
木质手串 Wooden Beaded Bracelet
不加缀饰，唯留木质本真。
Free from unnecessary decoration, preserving only the authentic beauty of wood.
一缕自然香气，一份安静陪伴，让心回归当下。
A gentle natural fragrance and quiet presence bring the mind back to the present moment.
它提醒我们，在繁忙世界中，也能保留一份从容与宁静。
It reminds us that even within a busy world, moments of calm and stillness remain possible.
旅行茶具 Travel Tea Set
设计精巧，收纳从容，让茶席随行于天地之间。
Thoughtfully designed and effortlessly portable, bringing the art of tea wherever you go.
无论身处何方，开启它，便拥有一方属于自己的茶空间。
Wherever you are, opening it creates a personal space for tea, reflection, and tranquility.
一杯茶之间，连接自然，也连接内心。
Within a cup of tea, we reconnect with nature and with ourselves.
四、我们的使命与邀请
IV. Our Mission & Invitation
在“是以 Novpuzzle”，每一件产品都承载着我们对自然的敬畏、对工艺的尊重，以及对健康生活的美好祝愿。
At Shì Yǐ Novpuzzle, every product carries our respect for nature, appreciation for craftsmanship, and sincere wishes for a healthier way of living.
我们不止于提供产品，更希望创造人与自然、人与文化之间的连接。
We do more than create products; we seek to build connections between people, nature, and cultures.
通过我们的独立站 www.novpuzzle.com，我们希望跨越地域与文化的边界。
Through our independent website www.novpuzzle.com, we hope to transcend geographical and cultural boundaries.
将东方“和谐共生”与“食养为本”的智慧，转化为全球消费者可感知的健康生活选择。
We transform Eastern wisdom of harmonious coexistence and wellness through nourishment into meaningful choices for healthier living around the world.
我们诚挚邀请您，从一杯茶、一缕香、一餐食开始探索。
We sincerely invite you to begin this journey through a cup of tea, a moment of fragrance, or a nourishing meal.
一同开启“观世界，归本心，成其是”的生命旅程。
Together, let us embark on the journey of exploring the world, returning to the inner self, and becoming who we truly are.
向内，观照自我；向外，连接万象。
Look inward to understand yourself; look outward to connect with the world.
在世界的丰富与自我的纯粹之间，实践“超越统一与多样性”的平衡之道。
Between the richness of the world and the simplicity of self-awareness, we discover the harmony of Beyond Unity and Diversity.
最终，拼合出独一无二的生命图景，找到属于自己的平衡、健康与完整。
Piece by piece, we create a unique picture of life — discovering balance, wellness, and wholeness.
于纷繁中择其所适，于潮流中定其所往。
To discover what truly suits us amid complexity, and to find our own direction amid changing trends.
活出那个恰如其分、完整自在的自己。
To become the most authentic, balanced, and complete version of ourselves.
这，便是 Novpuzzle 所相信的生活美学。
This is the life philosophy that Novpuzzle believes in.
观世界。归本心。成其是。
Explore the World. Return to the Inner Self. Become Who You Truly Are.